Example: a bakery
How to keep sourdough fresh for longer
Four simple habits that keep a sourdough loaf soft inside and crisp outside, and how to bring a stale one back.
A 44-second video for Pollenby Bakehouse, a made-up business.
How it was made
- Style
- Friendly style
- Voice
- Eve
- Length
- 44 seconds
- What it shows
- A minute’s script with four points
- An end card with a QR code and three contacts
- No “Sample” mark
The script
Ever bought a beautiful sourdough, only for it to turn hard by the next morning?
Keep it out of the fridge: the cold pulls the moisture out, so it goes stale faster.
Store it cut side down on a wooden board, so the soft middle stays covered.
Wrap it in a cotton bag or a tea towel, never plastic, which makes the crust go soft.
Won’t finish it in time? Slice it and freeze it, then toast the slices straight from frozen.
And if it’s past its best, a few minutes in a hot oven brings it right back.
Order your next loaf from Pollenby Bakehouse.
More examples
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