Guides to short explainer videos

Plain, practical help with short videos for your business, whether or not you make them with us.

• Explainer video script template: 30 and 60 seconds

  A simple script template for a 30-second or one-minute explainer video, with word counts, a worked example and tips for writing lines that sound natural read aloud.

• Explainer video ideas for small businesses

  Short video ideas for any small business: the questions customers ask, myths to clear up, how-tos, before and after, dos and don’ts. With examples for each.

• Video sizes for Instagram, TikTok, YouTube and LinkedIn

  Which video shape to use where: vertical 9:16 for Reels, TikTok and Shorts, square 1:1 for feeds, widescreen 16:9 for YouTube and websites. A simple guide for small businesses.

• Script timer: how long will your script take to say?

  Paste a script to see how long each line takes to say and whether it fits a 30-second or one-minute video.