Video ideas for your business

Choose your trade for 10 short video ideas, each with what to cover. Each one works as a 30-second or one-minute video.

Your trade

Video ideas for any business

Ideas that work whatever you do. Start with the questions you answer every week.

The question you’re asked mostAnswer it once, clearly, in under a minute, then send people the video next time.
What happens when someone books with youWalk through each step from first contact to the finished job, so nothing is a surprise.
What to look for when choosing a business like yoursGive fair, practical tips. It shows you know your trade and builds trust.
A common myth in your tradeName it, explain why it isn’t true, and say what to do instead.
What goes into your pricesExplain the time, materials and care behind the price. Leave out figures that change.
Getting the most from what you sellSimple aftercare or how-to tips that keep customers happy after they’ve paid.
When to book aheadSay when your busiest weeks are, and how far ahead people should get in touch.
What makes you differentOne clear thing you do that others don’t, and why it matters to your customers.
Before and afterShow the change your work makes, one scene at a time.
How to get in touch, and what happens nextMake the first step feel easy: how to contact you and how quickly you reply.

Video ideas for bakeries

Customers ask how to store a loaf and how far ahead to order a cake. Answer one question per video.

How to keep sourdough fresh for longerWhere to store it, what to wrap it in and how to bring a stale loaf back. Make this video
Why sourdough costs more than a supermarket loafExplain the time, flour and handwork that go into each loaf. Make this video
How far ahead to order a celebration cakeYour lead times, and what you need to know when someone orders. Make this video
What slow fermentation meansOne simple picture of what happens to the dough overnight. Make this video
Freezing bread so it tastes freshly bakedSlice it first, wrap it well and toast it straight from frozen. Make this video
A day in the bakeryFrom the early start to the first tray out: show the work behind each bake. Make this video
How to ask about allergensTell customers how to ask, and how you label your bakes. Make this video
Choosing a cake for your party sizePortions for each size, so customers order the right one. Make this video
What makes a croissant flakyButter, folding and resting, in a few clear steps. Make this video
Your seasonal bakesWhat’s coming, when it’s in and how to order ahead. Make this video

See an example video for bakeries

Video ideas for barbers

Explain the cuts, the upkeep and how your chair works, so customers walk in knowing what to ask for.

How often to get a fade touched upHow quickly a fade grows out, and why a regular slot keeps it sharp. Make this video
How to ask for the cut you wantClipper numbers, fades and texture in plain words, so customers can say it clearly. Make this video
Looking after your beard between trimsWashing, oiling and brushing, in a few quick steps. Make this video
Skin fade, taper or classic cut: what’s the difference?Show each one simply, and who each suits. Make this video
What happens at a hot towel shaveWalk through it step by step for anyone who hasn’t had one. Make this video
Styling products explainedClay, paste, pomade and wax: what each one does and how much to use. Make this video
Walk-ins or bookings?How your queue works, and the quietest times to come in. Make this video
A first haircut for little onesHow you keep it calm, and what parents can do to help. Make this video
Shaping a beard to suit your faceSimple guidance on the cheek line, the neckline and length. Make this video
Styling your cut at homeWashing, drying and styling it the way it looked in the chair. Make this video

Video ideas for beauty and nail salons

Clients want to know what each treatment is, how long it lasts and how to look after it.

Gel, acrylic or BIAB: what’s the difference?Explain each in plain words, how long it usually lasts and how it comes off. Make this video
Making your manicure lastGloves for washing up, cuticle oil, and not using nails as tools. Make this video
What happens at a first lash appointmentHow long it takes, how to arrive and what to expect afterwards. Make this video
Looking after lash extensionsKeeping them dry at first, cleaning them gently and avoiding oily products. Make this video
Why we ask questions before a treatmentThe checks you make before some treatments, and why you make them. Make this video
Why gel should be taken off in the salonExplain why peeling it off isn’t a good idea, and how removal works. Make this video
Brow treatments explainedThreading, waxing, tinting and lamination: what each does and how long it lasts. Make this video
Choosing a nail shapeSquare, oval, almond and coffin, and which suit shorter nails. Make this video
Getting ready for a wedding or eventWhen to book each treatment so everything is ready on the day. Make this video
How gift vouchers workWhat they cover, how long they last and how to book with one. Make this video

Video ideas for bookkeepers and accountants

Clients ask what to keep, when to send it and how you work together. Explain the everyday parts once.

Stop dreading the January paperworkSmall habits through the year that make the year end calmer. Make this video
What records to keepThe kinds of records most small businesses keep, without dates or figures that change. Make this video
Keeping business and personal spending apartWhy separate accounts make records clearer and quicker to check. Make this video
Bookkeeper or accountant: what’s the difference?Who does what, and when a business might need each. Make this video
What to bring to your first meeting with usA short checklist, so the first meeting is useful. Make this video
Photographing receipts as you goA simple daily habit, and how to keep the photos in one place. Make this video
How we work with you through the yearYour routine, from regular check-ins to the year end. Make this video
Questions to ask when choosing a bookkeeperFair questions about qualifications, software and how you keep in touch. Make this video
Cloud bookkeeping in plain EnglishWhat it means, and why it saves sending boxes of paper. Make this video
Getting ready for your year endWhat to gather, tidy and check in the weeks before. Make this video

Finance videos are general information, not financial advice. Our checks keep out tax figures, deadlines and rates.

See an example video for bookkeepers and accountants

Video ideas for builders

A building project is a big step for most people. Explain how yours run, before anyone asks.

What happens when we come to quoteWhat you look at, what you ask and how soon the quote follows. Make this video
How an extension project runsThe stages from plans to finishing touches, in order. Make this video
Why quotes differ between buildersMaterials, time, insurance and what’s included: help people compare fairly. Make this video
Living at home during building workDust, noise, access and how you keep the site tidy. Make this video
Questions to ask before hiring a builderInsurance, references, written quotes and payment stages. Make this video
Planning permission and building control in plain wordsWhat each one is, and why to check with your council before work starts. Make this video
Choosing materialsWeighing up the look, the cost, the upkeep and how long they last. Make this video
How payment stages workWhy projects are paid in stages, and what each stage covers. Make this video
Before and after: a recent projectWalk through one job from the first visit to the finished room. Make this video
What snagging meansHow you check the finished work together and put the small things right. Make this video

Video ideas for cafés and restaurants

Show what goes on behind the counter, and make booking, ordering and asking easy.

How we make our signature dishThe ingredients and steps that make it yours. Make this video
Where our ingredients come fromYour suppliers, and why you chose them. Make this video
How to book a table, and when we’re busiestYour booking options, and the quieter times to drop in. Make this video
How to ask about allergensHow to ask your team, and how you handle those orders with care. Make this video
Private hire and partiesWhat you offer, how many you can seat and how to ask. Make this video
What’s new on the menuThe dishes changing this season, and what inspired them. Make this video
Flat white, latte or cappuccino?The difference in milk and size, in one simple picture. Make this video
How takeaway and delivery workHow to order, collection times and where you deliver. Make this video
A morning before we openThe prep before the doors open, for people who never see it. Make this video
How gift cards and loyalty workWhat they are, and how to get one. Make this video

Video ideas for car mechanics and garages

Drivers trust a garage that explains things plainly. Turn the questions at the desk into videos.

What happens at a serviceWhat you check and change, and how long it takes. Make this video
MOT or service: what’s the difference?Explain each in plain words, and why many drivers have both. Make this video
What dashboard warning lights meanWhat the colours mean, and when to book a check. Make this video
Checking your tyresTread, pressure and damage: what to look for, and when to ask you. Make this video
Getting your car ready for winterBattery, tyres, screenwash and lights. Make this video
Why brakes squeakThe common reasons, and when to have them looked at. Make this video
How we agree a repair before we startYour quote, the parts, and asking before any extra work. Make this video
What an air con regas doesWhy air con loses power over time, and what the regas puts back. Make this video
Collection and courtesy carsHow you make dropping the car off easy. Make this video
Keeping your service historyWhy it helps when you sell, and how you record it. Make this video

Video ideas for cleaners

Customers want to know exactly what’s included and how visits work. Show them.

What’s included in a regular cleanRoom by room, so customers know exactly what to expect. Make this video
What an end of tenancy clean coversThe extra jobs, and how to book before moving day. Make this video
Deep clean or regular clean?What the difference is, and when each makes sense. Make this video
Getting ready for your cleanerClear surfaces, and tell you about access, pets and alarms. Make this video
The products we use, and whyYour choices, and how you handle requests. Make this video
Keeping on top of it between visitsFive-minute habits that keep things tidy. Make this video
What happens at an oven cleanHow long it takes, and when the oven can be used again. Make this video
How keys and access workHow you keep keys safe, and who comes to the house. Make this video
How office cleaning worksOut-of-hours visits, what’s covered and how you agree a schedule. Make this video
Carpet and upholstery cleaningWhat you do, how to get ready and how long things take to dry. Make this video

Video ideas for dog groomers

Owners ask how often their dog needs a groom and how to brush between visits. Explain it once.

Keeping your dog’s coat tangle-free between groomsHow to brush between visits so small tangles don’t turn into knots. Make this video
What happens at a full groomBath, dry, brush and trim, step by step. Make this video
Getting a puppy used to groomingShort, calm first visits, and what owners can practise at home. Make this video
Brushing the way the coat growsThe right direction, and the gentle way to work out knots. Make this video
Why matted coats sometimes need clipping shortExplain kindly why it’s sometimes the comfortable choice. Make this video
Drying your dog after a muddy walkWhy a dry coat brushes more easily, and how to get it dry. Make this video
What to tell us before your dog’s first groomAge, coat, nerves and anything else you should know. Make this video
Choosing the right brushSlicker, comb or rake, and which coat each one suits. Make this video
Bath, tidy or full groom: what’s the difference?What each one includes and how long it takes. Make this video
How often different coats need a groomA rough guide by coat type, and why some need more. Make this video

See an example video for dog groomers

Video ideas for dog walkers and pet sitters

Owners are trusting you with their pet and their keys. Show them how you work.

What happens on a group walkHow you match dogs, where you go and how long you’re out. Make this video
Why we meet your dog firstWhat happens at a meet-and-greet, and what you ask. Make this video
Solo or group walks?Which suits which dogs, and why. Make this video
How keys and home access workHow you keep keys safe and lock up behind you. Make this video
What we need from youLead, harness, recall and contact details. Make this video
What a pet sitting visit includesFeeding, play, fresh water and an update for the owner. Make this video
How we plan walks in hot weatherEarlier and later walks, shade and water. Make this video
Updates and photosHow you let owners know how the walk went. Make this video
Booking holiday coverWhen dates fill up, and how far ahead to book. Make this video
Practising recall between walksSimple practice at home that makes time off the lead easier. Make this video

Video ideas for driving instructors

Learners and their parents have lots of questions before the first lesson. Answer them in short videos.

What happens on your first driving lessonWhere you meet, what you cover and how to feel ready. Make this video
Why the number of lessons variesWhat affects it, rather than promising a number. Make this video
Manual or automatic?The differences, and what to think about before choosing. Make this video
Getting the most from each lessonRest, practice and looking back at what you learned. Make this video
Practising with family between lessonsHow extra practice helps, and what to sort out first. Make this video
How mock tests workWhat happens on a mock test, and why it helps. Make this video
What happens on test dayFrom arriving at the test centre to getting your result, step by step. Make this video
Roundabouts explainedOne clear picture of where to look and when to signal. Make this video
Getting ready for your theory testWhen to book it, and how to prepare. Make this video
Intensive course or weekly lessons?How each works, and who each suits. Make this video

Video ideas for electricians

Explain what the work involves and why it’s done properly, without asking anyone to try it themselves.

Signs it’s worth calling an electricianCommon things, like flickering lights or a fuse box that keeps tripping, worth having checked. Make this video
What an electrical safety check involvesWhat you test, how long it takes and what the report shows. Make this video
Why we certify our workWhat the certificate is for, and why to keep it safe. Make this video
Fuse box upgrades explainedWhat a modern fuse box does, and why people replace an old one. Make this video
Adding sockets and lightingHow you plan where they go, and what the work involves. Make this video
What happens when we fit an EV chargerThe survey, the fitting and how long it takes. Make this video
Smart lighting and heating controlsWhat’s possible, and what a home needs first. Make this video
Why a fuse box tripsThe main reasons in plain words, and when to call you rather than keep resetting it. Make this video
Getting ready for a rewireWhat needs moving, how long it takes and how you keep dust down. Make this video
Outdoor lighting and socketsWhat works outside, and why outdoor fittings are different. Make this video

Video ideas for estate agents

Selling or letting a home is full of unfamiliar steps. Explain them simply, in your colours.

What happens at a valuationWhat you look at, and how you arrive at an asking price. Make this video
Getting your home ready for photosTidying, light and small jobs that help it look its best. Make this video
How viewings workWho shows people round, and how feedback reaches the seller. Make this video
From offer to completionThe main stages in order, in plain words. Make this video
Questions to ask when choosing an agentFair questions about fees, marketing and keeping in touch. Make this video
Selling and buying at the same timeHow a chain works, and how you keep it moving. Make this video
What buyers notice firstThe front of the house, light, smells and clutter. Make this video
How letting a property worksFinding tenants, the checks and what happens next. Make this video
What a survey isWhy buyers have one, and what it can mean for a sale. Make this video
Living in our areaWhat you know about the streets, schools and transport nearby. Make this video

Video ideas for florists

Help customers choose, order and look after their flowers, one short video at a time.

Keeping cut flowers fresh for longerTrim the stems, change the water and keep them out of the sun. Make this video
How to order wedding flowersWhen to get in touch, and how a consultation works. Make this video
Flowers in season this monthWhat’s at its best, and why seasonal flowers are worth choosing. Make this video
Choosing and sending sympathy flowersGentle guidance on styles and what to write on the card. Make this video
What goes into a hand-tied bouquetHow you build it, and why it comes in water. Make this video
How same-day delivery worksYour order cut-off time, and where you deliver. Make this video
Flowers for each occasionPopular choices for birthdays, thank-yous and new babies. Make this video
Looking after a houseplantLight, watering and the mistakes people make most. Make this video
How flower subscriptions workHow often they arrive, and how to pause one. Make this video
Behind the scenes before a busy dayGetting ready for a wedding or the Mother’s Day rush. Make this video

Video ideas for gardeners and landscapers

Seasonal jobs, garden upkeep and how a new garden comes together all make good short videos.

What a regular garden visit coversMowing, edging, weeding and tidying, so customers know what’s included. Make this video
Getting your lawn ready for springSimple jobs once winter is over. Make this video
Pruning: when and whyWhy timing matters, using one or two common shrubs. Make this video
Planning a new gardenHow a design visit works and what you ask. Make this video
Patio or decking?Upkeep, what affects the cost and how long each lasts. Make this video
Low-upkeep garden ideasPlants and layouts that need less time. Make this video
Why we check hedges for nesting birdsWhy you look before cutting in spring and summer. Make this video
Getting the garden ready for winterClearing, protecting and the last jobs of autumn. Make this video
Before and after: a garden makeoverShow one project changing, step by step. Make this video
Watering in dry spellsWhen and how to water so it goes further. Make this video

Video ideas for hair salons

Clients ask about colour, upkeep and booking. Answer one question per video.

How often to book a cutHow hair grows out of shape, and why a regular slot keeps it looking right. Make this video
Keeping colour bright between appointmentsWashing, heat and products that help colour last longer. Make this video
What happens at a colour consultationChoosing a shade, the checks you make and how long it takes. Make this video
How to explain the cut you wantBring photos, say what you don’t like and talk about how you style it. Make this video
Balayage, highlights or all-over colour?Explain each in plain words, and who each suits. Make this video
Using heat styling more gentlyLower settings, a heat protector and letting hair dry a little first. Make this video
Why to book ahead for Christmas and weddingsWhen your diary fills up, and how far ahead to book. Make this video
What a toner doesHow it adjusts the shade after lightening, in one simple picture. Make this video
Growing out a short cutThe stages, and how small trims keep it tidy on the way. Make this video
Looking after hair extensionsBrushing, washing and sleeping tips that keep them looking natural. Make this video

Video ideas for independent shops

Show what’s new, the stories behind what you stock and how easy you are to buy from.

New in this weekThree new arrivals, and what makes each one worth a look. Make this video
The story behind a productWho makes it, where, and why you stock it. Make this video
How to choose the right oneA short buying guide for your best seller: size, style or type. Make this video
Gift ideas for an occasionThree picks for different budgets. Make this video
How click and collect worksOrder, collect, and what to bring. Make this video
Our returns, in plain wordsHow returns and exchanges work, simply. Make this video
Looking after what you buyCare tips that help it last. Make this video
Meet the teamWho’s behind the counter, and what they love in the shop. Make this video
Events and workshopsWhat’s on, and how to book a place. Make this video
What staying independent meansWhy you do it, and what it means for your town. Make this video

Video ideas for personal trainers

Make starting feel easy: what sessions are like, how you plan them and how booking works.

What happens at your first sessionThe chat, the warm-up and what to bring. Make this video
How we plan your sessionsHow you set goals together and keep track. Make this video
One-to-one or small group?How each works, and who each suits. Make this video
What to wear and bringKit, water and anything else you’ll need. Make this video
Fitting training into a busy weekShorter sessions, and how to keep a routine. Make this video
New to the gym? Where to startHow you make the first few weeks feel manageable. Make this video
What we do in a warm-upThe steps of your warm-up, in plain words. Make this video
How online coaching worksCheck-ins, plans and how you keep in touch. Make this video
How booking and rescheduling workYour booking system, and how much notice you need. Make this video
A session, start to finishShow what an hour with you looks like. Make this video

Keep fitness videos about your sessions and how you work. Our checks keep out health promises.

Video ideas for plumbers

Simple jobs customers can do, and what to expect when they call you, make useful short videos.

What happens at a boiler serviceWhat you check, how long it takes and why it’s worth doing every year. Make this video
Bleeding a radiatorA simple job customers can do, step by step. Make this video
Finding your stopcockWhere it usually is, and why to find it before you need it. Make this video
Why taps dripThe usual reasons, and when to call you. Make this video
Stopping pipes freezing in winterLagging, heating and who to call if a pipe does freeze. Make this video
Combi, system or regular boiler?What each one is, and which homes each suits. Make this video
Getting a new bathroom fittedThe stages, and how you plan around the days without a bathroom. Make this video
Why boiler pressure dropsThe common reasons, and when to call you. Make this video
What to tell us when you callThe problem, the boiler make and a photo make the first call quick. Make this video
What not to pour down the sinkFats, wipes and what causes most blockages. Make this video

Video ideas for removal companies

Moving is stressful. Videos that explain the plan make customers feel looked after before the day.

Planning a move, week by weekA simple timeline from booking to moving day. Make this video
What happens at a surveyWhy you look at what’s moving, and how it shapes the quote. Make this video
Packing tipsHeavy things in small boxes, a room on every label, essentials kept apart. Make this video
What to keep with you on moving dayKeys, documents, chargers and the kettle. Make this video
How our packing service worksWhat you pack, and when you arrive. Make this video
Moving with pets and childrenSimple ways to keep the day calmer. Make this video
How storage worksShort or long term, and how to get things back. Make this video
Why we ask about access and parkingStairs, lifts and parking all change the day. Make this video
Moving an officePlanning around working hours and computers. Make this video
What happens on moving dayFrom arrival to the last box, step by step. Make this video

Video ideas for tutors

Parents want to know how sessions work and how they’ll see progress. Show them in a minute.

What happens at a first sessionHow you get to know the student and find the gaps. Make this video
How we keep parents up to dateGoals, short reports and how you share how it’s going. Make this video
Online or in person?How each works, and what you need for online lessons. Make this video
Simple revision habitsShort sessions, practice questions and spreading it out. Make this video
Getting ready for exam seasonWhen to start, and how to plan the weeks before. Make this video
Helping with homework at homeHow parents can support without doing it for them. Make this video
Building confidence in mathsSmall wins, and going over mistakes calmly. Make this video
Group or one-to-one tutoring?How each works, and who each suits. Make this video
Reading together at homeSimple ways to make reading time easy. Make this video
How sessions work through the yearBooking, cancelling, and what happens in the holidays. Make this video

Video ideas for wedding photographers

Couples have never done this before. Help them plan the day and know what to expect from you.

How far ahead to book your photographerWhen dates go, and why booking early helps. Make this video
What happens at an engagement shootWhy couples have one, and how it helps on the day. Make this video
Planning your wedding day timelineWhen the light is best, and how long group photos take. Make this video
Group photos without the stressMake a list, choose a helper and keep it short. Make this video
Documentary or posed?What each style looks like, and how to choose. Make this video
What’s in a packageHours, edited photos and how they’re delivered. Make this video
When your photos arriveHow editing works, and when to expect the gallery. Make this video
Planning the getting-ready photosLight, a tidy room and the details to have out. Make this video
If it rains on the dayHow you plan for the weather, indoors and out. Make this video
Choosing your albumSizes, papers and how to pick the photos. Make this video

Video ideas for window cleaners

Explain what you clean, how often, and how it works when customers are out.

How often to have your windows cleanedWhat affects it, and how a regular round works. Make this video
How water-fed poles workPure water, no ladders, and why it dries without smears. Make this video
What’s included: frames, sills and doorsExactly what you clean on each visit. Make this video
Do you need to be in?How access, gates and paying work when customers are out. Make this video
Why gutters need clearingWhat blocked gutters lead to, and how you clear them. Make this video
Cleaning a conservatory roofHow you clean it, and how often it needs doing. Make this video
How paying worksOnline, bank transfer or a regular payment, simply. Make this video
Why we can clean in the rainHow a pure water clean still dries clear. Make this video
Fascias and soffitsWhat they are, and why a clean lifts the whole house. Make this video
Shop and office windowsCleaning at times that suit the business. Make this video

Turning an idea into a video

One question, one answer. A video that tries to cover everything ends up saying nothing clearly.
Open with the question your customers would ask, in their words.
Keep each line to one idea, and say it out loud to check it sounds natural.
End with one next step: book, order, call or visit.

Make one for your business

Tell us your website and pick a topic: we draft the script, you make it yours, and we animate it with your logo and colours. Your first video is free.

Make your first video