Reel and video ideas for builders

A building project is a big step for most people. Explain how yours run, before anyone asks.

Each one works as a 30-second or one-minute video for Instagram, TikTok, Facebook or YouTube Shorts. Pick one, then make it in our builder: your first video is free.

  1. What happens when we come to quote

    What you look at, what you ask and how soon the quote follows.

    Open with: “Booked us to quote? Here’s what happens on the visit.”

    Make this video
  2. How an extension project runs

    The stages from plans to finishing touches, in order.

    Open with: “Thinking about an extension? Here’s how the project runs.”

    Make this video
  3. Why quotes differ between builders

    Materials, time, insurance and what’s included: help people compare fairly.

    Open with: “Why can two builders’ quotes be so different?”

    Make this video
  4. Living at home during building work

    Dust, noise, access and how you keep the site tidy.

    Open with: “Staying at home during the build? Here’s what to expect.”

    Make this video
  5. Questions to ask before hiring a builder

    Insurance, references, written quotes and payment stages.

    Open with: “Hiring a builder? Ask these questions first.”

    Make this video
  6. Planning permission and building control in plain words

    What each one is, and why to check with your council before work starts.

    Open with: “Planning permission or building control: what’s the difference?”

    Make this video
  7. Choosing materials

    Weighing up the look, the cost, the upkeep and how long they last.

    Open with: “Brick, render or cladding? How to choose.”

    Make this video
  8. How payment stages work

    Why projects are paid in stages, and what each stage covers.

    Open with: “Why do building projects get paid in stages?”

    Make this video
  9. Before and after: a recent project

    Walk through one job from the first visit to the finished room.

    Open with: “This is what it looked like before we started.”

    Make this video
  10. What snagging means

    How you check the finished work together and put the small things right.

    Open with: “The job’s nearly done. Now for the snagging.”

    Make this video

Choose “Make this video” on any idea: it’s ready for you when you pick a topic. Your first video is free.

Make your first video

Turning an idea into a video

  • One question, one answer. A video that tries to cover everything ends up saying nothing clearly.
  • Open with the question your customers would ask, in their words.
  • Keep each line to one idea, and say it out loud to check it sounds natural.
  • End with one next step: book, order, call or visit.

More ideas: tradespeople

Video ideas for every trade

Make one for your business

Tell us your website and pick a topic: we draft the script, you make it yours, and we animate it with your logo and colours. Your first video is free.

Make your first video