Reel and video ideas for builders
A building project is a big step for most people. Explain how yours run, before anyone asks.
Each one works as a 30-second or one-minute video for Instagram, TikTok, Facebook or YouTube Shorts. Pick one, then make it in our builder: your first video is free.
What happens when we come to quote
What you look at, what you ask and how soon the quote follows.
Open with: “Booked us to quote? Here’s what happens on the visit.”
Make this videoHow an extension project runs
The stages from plans to finishing touches, in order.
Open with: “Thinking about an extension? Here’s how the project runs.”
Make this videoWhy quotes differ between builders
Materials, time, insurance and what’s included: help people compare fairly.
Open with: “Why can two builders’ quotes be so different?”
Make this videoLiving at home during building work
Dust, noise, access and how you keep the site tidy.
Open with: “Staying at home during the build? Here’s what to expect.”
Make this videoQuestions to ask before hiring a builder
Insurance, references, written quotes and payment stages.
Open with: “Hiring a builder? Ask these questions first.”
Make this videoPlanning permission and building control in plain words
What each one is, and why to check with your council before work starts.
Open with: “Planning permission or building control: what’s the difference?”
Make this videoChoosing materials
Weighing up the look, the cost, the upkeep and how long they last.
Open with: “Brick, render or cladding? How to choose.”
Make this videoHow payment stages work
Why projects are paid in stages, and what each stage covers.
Open with: “Why do building projects get paid in stages?”
Make this videoBefore and after: a recent project
Walk through one job from the first visit to the finished room.
Open with: “This is what it looked like before we started.”
Make this videoWhat snagging means
How you check the finished work together and put the small things right.
Open with: “The job’s nearly done. Now for the snagging.”
Make this video
Choose “Make this video” on any idea: it’s ready for you when you pick a topic. Your first video is free.
Turning an idea into a video
- One question, one answer. A video that tries to cover everything ends up saying nothing clearly.
- Open with the question your customers would ask, in their words.
- Keep each line to one idea, and say it out loud to check it sounds natural.
- End with one next step: book, order, call or visit.
More ideas: tradespeople
Make one for your business
Tell us your website and pick a topic: we draft the script, you make it yours, and we animate it with your logo and colours. Your first video is free.
Make your first video