Reel and video ideas for cleaners

Customers want to know exactly what’s included and how visits work. Show them.

Each one works as a 30-second or one-minute video for Instagram, TikTok, Facebook or YouTube Shorts. Pick one, then make it in our builder: your first video is free.

  1. What’s included in a regular clean

    Room by room, so customers know exactly what to expect.

    Open with: “What’s included when we clean your home?”

    Make this video
  2. What an end of tenancy clean covers

    The extra jobs, and how to book before moving day.

    Open with: “Moving out? Here’s what an end of tenancy clean covers.”

    Make this video
  3. Deep clean or regular clean?

    What the difference is, and when each makes sense.

    Open with: “Deep clean or regular clean: which do you need?”

    Make this video
  4. Getting ready for your cleaner

    Clear surfaces, and tell you about access, pets and alarms.

    Open with: “Five minutes before we arrive makes a big difference.”

    Make this video
  5. The products we use, and why

    Your choices, and how you handle requests.

    Open with: “Ever wondered what products we use, and why?”

    Make this video
  6. Keeping on top of it between visits

    Five-minute habits that keep things tidy.

    Open with: “Keep it tidy between visits with these quick habits.”

    Make this video
  7. What happens at an oven clean

    How long it takes, and when the oven can be used again.

    Open with: “Dreading the oven? Here’s what our oven clean involves.”

    Make this video
  8. How keys and access work

    How you keep keys safe, and who comes to the house.

    Open with: “Out at work? Here’s how keys and access work.”

    Make this video
  9. How office cleaning works

    Out-of-hours visits, what’s covered and how you agree a schedule.

    Open with: “Here’s how we clean your office while you’re away.”

    Make this video
  10. Carpet and upholstery cleaning

    What you do, how to get ready and how long things take to dry.

    Open with: “Carpet looking tired? Here’s how our clean works.”

    Make this video

Choose “Make this video” on any idea: it’s ready for you when you pick a topic. Your first video is free.

Make your first video

Turning an idea into a video

  • One question, one answer. A video that tries to cover everything ends up saying nothing clearly.
  • Open with the question your customers would ask, in their words.
  • Keep each line to one idea, and say it out loud to check it sounds natural.
  • End with one next step: book, order, call or visit.

More ideas: tradespeople

Video ideas for every trade

Make one for your business

Tell us your website and pick a topic: we draft the script, you make it yours, and we animate it with your logo and colours. Your first video is free.

Make your first video