Reel and video ideas for estate agents

Selling or letting a home is full of unfamiliar steps. Explain them simply, in your colours.

Each one works as a 30-second or one-minute video for Instagram, TikTok, Facebook or YouTube Shorts. Pick one, then make it in our builder: your first video is free.

  1. What happens at a valuation

    What you look at, and how you arrive at an asking price.

    Open with: “What happens when we come to value your home?”

    Make this video
  2. Getting your home ready for photos

    Tidying, light and small jobs that help it look its best.

    Open with: “Getting your home ready for its photos? Start here.”

    Make this video
  3. How viewings work

    Who shows people round, and how feedback reaches the seller.

    Open with: “How do viewings work, and who shows people round?”

    Make this video
  4. From offer to completion

    The main stages in order, in plain words.

    Open with: “Offer accepted. So what happens next?”

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  5. Questions to ask when choosing an agent

    Fair questions about fees, marketing and keeping in touch.

    Open with: “Choosing an estate agent? Ask these questions.”

    Make this video
  6. Selling and buying at the same time

    How a chain works, and how you keep it moving.

    Open with: “Buying and selling at once? Here’s how a chain works.”

    Make this video
  7. What buyers notice first

    The front of the house, light, smells and clutter.

    Open with: “What do buyers notice first when they walk in?”

    Make this video
  8. How letting a property works

    Finding tenants, the checks and what happens next.

    Open with: “Thinking of letting your property? Here’s how it works.”

    Make this video
  9. What a survey is

    Why buyers have one, and what it can mean for a sale.

    Open with: “What is a survey, and why do buyers have one?”

    Make this video
  10. Living in our area

    What you know about the streets, schools and transport nearby.

    Open with: “Thinking of moving here? This is what our area is like.”

    Make this video

Choose “Make this video” on any idea: it’s ready for you when you pick a topic. Your first video is free.

Make your first video

Turning an idea into a video

  • One question, one answer. A video that tries to cover everything ends up saying nothing clearly.
  • Open with the question your customers would ask, in their words.
  • Keep each line to one idea, and say it out loud to check it sounds natural.
  • End with one next step: book, order, call or visit.

More ideas: services

Video ideas for every trade

Make one for your business

Tell us your website and pick a topic: we draft the script, you make it yours, and we animate it with your logo and colours. Your first video is free.

Make your first video