Reel and video ideas for bakeries
Customers ask how to store a loaf and how far ahead to order a cake. Answer one question per video.
Each one works as a 30-second or one-minute video for Instagram, TikTok, Facebook or YouTube Shorts. Pick one, then make it in our builder: your first video is free.
How to keep sourdough fresh for longer
Where to store it, what to wrap it in and how to bring a stale loaf back.
Open with: “Ever bought a beautiful sourdough, only for it to go hard overnight?”
Make this videoWhy sourdough costs more than a supermarket loaf
Explain the time, flour and handwork that go into each loaf.
Open with: “Ever wondered why a sourdough loaf costs more than a sliced one?”
Make this videoHow far ahead to order a celebration cake
Your lead times, and what you need to know when someone orders.
Open with: “Need a birthday cake on Saturday? Here’s when to order.”
Make this videoWhat slow fermentation means
One simple picture of what happens to the dough overnight.
Open with: “Our dough takes a whole day. Here’s why.”
Make this videoFreezing bread so it tastes freshly baked
Slice it first, wrap it well and toast it straight from frozen.
Open with: “Can’t finish a loaf in time? Freeze it the right way.”
Make this videoA day in the bakery
From the early start to the first tray out: show the work behind each bake.
Open with: “While you’re asleep, this is what’s happening in our kitchen.”
Make this videoHow to ask about allergens
Tell customers how to ask, and how you label your bakes.
Open with: “Got an allergy? Here’s how to ask us about any bake.”
Make this videoChoosing a cake for your party size
Portions for each size, so customers order the right one.
Open with: “How big a cake do you need for 20 people?”
Make this videoWhat makes a croissant flaky
Butter, folding and resting, in a few clear steps.
Open with: “Ever wondered where all those flaky layers come from?”
Make this videoYour seasonal bakes
What’s coming, when it’s in and how to order ahead.
Open with: “Something new is coming out of the oven this month.”
Make this video
Choose “Make this video” on any idea: it’s ready for you when you pick a topic. Your first video is free.
Turning an idea into a video
- One question, one answer. A video that tries to cover everything ends up saying nothing clearly.
- Open with the question your customers would ask, in their words.
- Keep each line to one idea, and say it out loud to check it sounds natural.
- End with one next step: book, order, call or visit.
More ideas: shops, cafés and salons
Make one for your business
Tell us your website and pick a topic: we draft the script, you make it yours, and we animate it with your logo and colours. Your first video is free.
Make your first video