Reel and video ideas for florists
Help customers choose, order and look after their flowers, one short video at a time.
Each one works as a 30-second or one-minute video for Instagram, TikTok, Facebook or YouTube Shorts. Pick one, then make it in our builder: your first video is free.
Keeping cut flowers fresh for longer
Trim the stems, change the water and keep them out of the sun.
Open with: “Want your flowers to last longer? Try this.”
Make this videoHow to order wedding flowers
When to get in touch, and how a consultation works.
Open with: “Getting married? Here’s when to talk to us about flowers.”
Make this videoFlowers in season this month
What’s at its best, and why seasonal flowers are worth choosing.
Open with: “These flowers are at their best this month.”
Make this videoChoosing and sending sympathy flowers
Gentle guidance on styles and what to write on the card.
Open with: “Sending sympathy flowers? A little guidance can help.”
Make this videoWhat goes into a hand-tied bouquet
How you build it, and why it comes in water.
Open with: “Ever wondered how a hand-tied bouquet is made?”
Make this videoHow same-day delivery works
Your order cut-off time, and where you deliver.
Open with: “Need flowers today? Here’s how same-day delivery works.”
Make this videoFlowers for each occasion
Popular choices for birthdays, thank-yous and new babies.
Open with: “Not sure which flowers to choose? Start with the occasion.”
Make this videoLooking after a houseplant
Light, watering and the mistakes people make most.
Open with: “Is your houseplant looking sorry for itself?”
Make this videoHow flower subscriptions work
How often they arrive, and how to pause one.
Open with: “Fresh flowers every week, without having to remember.”
Make this videoBehind the scenes before a busy day
Getting ready for a wedding or the Mother’s Day rush.
Open with: “This is what the night before a big wedding looks like.”
Make this video
Choose “Make this video” on any idea: it’s ready for you when you pick a topic. Your first video is free.
Turning an idea into a video
- One question, one answer. A video that tries to cover everything ends up saying nothing clearly.
- Open with the question your customers would ask, in their words.
- Keep each line to one idea, and say it out loud to check it sounds natural.
- End with one next step: book, order, call or visit.
More ideas: shops, cafés and salons
Make one for your business
Tell us your website and pick a topic: we draft the script, you make it yours, and we animate it with your logo and colours. Your first video is free.
Make your first video