Reel and video ideas for cafés and restaurants

Show what goes on behind the counter, and make booking, ordering and asking easy.

Each one works as a 30-second or one-minute video for Instagram, TikTok, Facebook or YouTube Shorts. Pick one, then make it in our builder: your first video is free.

  1. How we make our signature dish

    The ingredients and steps that make it yours.

    Open with: “This is how we make the dish everyone orders.”

    Make this video
  2. Where our ingredients come from

    Your suppliers, and why you chose them.

    Open with: “Ever wondered where our ingredients come from?”

    Make this video
  3. How to book a table, and when we’re busiest

    Your booking options, and the quieter times to drop in.

    Open with: “Want a table without the wait? Here’s when to come.”

    Make this video
  4. How to ask about allergens

    How to ask your team, and how you handle those orders with care.

    Open with: “Got an allergy? Here’s how to ask us.”

    Make this video
  5. Private hire and parties

    What you offer, how many you can seat and how to ask.

    Open with: “Planning a party? Here’s how private hire works.”

    Make this video
  6. What’s new on the menu

    The dishes changing this season, and what inspired them.

    Open with: “Something new is on the menu this season.”

    Make this video
  7. Flat white, latte or cappuccino?

    The difference in milk and size, in one simple picture.

    Open with: “Flat white, latte or cappuccino: what’s the difference?”

    Make this video
  8. How takeaway and delivery work

    How to order, collection times and where you deliver.

    Open with: “Fancy it at home? Here’s how to order.”

    Make this video
  9. A morning before we open

    The prep before the doors open, for people who never see it.

    Open with: “This is what happens before we open the doors.”

    Make this video
  10. How gift cards and loyalty work

    What they are, and how to get one.

    Open with: “Stuck for a gift? Here’s how our gift cards work.”

    Make this video

Choose “Make this video” on any idea: it’s ready for you when you pick a topic. Your first video is free.

Make your first video

Turning an idea into a video

  • One question, one answer. A video that tries to cover everything ends up saying nothing clearly.
  • Open with the question your customers would ask, in their words.
  • Keep each line to one idea, and say it out loud to check it sounds natural.
  • End with one next step: book, order, call or visit.

More ideas: shops, cafés and salons

Video ideas for every trade

Make one for your business

Tell us your website and pick a topic: we draft the script, you make it yours, and we animate it with your logo and colours. Your first video is free.

Make your first video