Reel and video ideas for beauty and nail salons

Clients want to know what each treatment is, how long it lasts and how to look after it.

Each one works as a 30-second or one-minute video for Instagram, TikTok, Facebook or YouTube Shorts. Pick one, then make it in our builder: your first video is free.

  1. Gel, acrylic or BIAB: what’s the difference?

    Explain each in plain words, how long it usually lasts and how it comes off.

    Open with: “Gel, acrylic or BIAB: what’s actually the difference?”

    Make this video
  2. Making your manicure last

    Gloves for washing up, cuticle oil, and not using nails as tools.

    Open with: “Want your manicure to last longer? Start with the washing up.”

    Make this video
  3. What happens at a first lash appointment

    How long it takes, how to arrive and what to expect afterwards.

    Open with: “Booked your first lash appointment? Here’s what to expect.”

    Make this video
  4. Looking after lash extensions

    Keeping them dry at first, cleaning them gently and avoiding oily products.

    Open with: “Your lashes will last longer if you avoid these.”

    Make this video
  5. Why we ask questions before a treatment

    The checks you make before some treatments, and why you make them.

    Open with: “Why do we ask you questions before a treatment?”

    Make this video
  6. Why gel should be taken off in the salon

    Explain why peeling it off isn’t a good idea, and how removal works.

    Open with: “Tempted to peel your gel off? Here’s why it’s worth waiting.”

    Make this video
  7. Brow treatments explained

    Threading, waxing, tinting and lamination: what each does and how long it lasts.

    Open with: “Threading, waxing, tinting or lamination: which is right for your brows?”

    Make this video
  8. Choosing a nail shape

    Square, oval, almond and coffin, and which suit shorter nails.

    Open with: “Which nail shape suits shorter nails?”

    Make this video
  9. Getting ready for a wedding or event

    When to book each treatment so everything is ready on the day.

    Open with: “Big day coming up? Here’s when to book each treatment.”

    Make this video
  10. How gift vouchers work

    What they cover, how long they last and how to book with one.

    Open with: “Stuck for a gift? Here’s how our vouchers work.”

    Make this video

Choose “Make this video” on any idea: it’s ready for you when you pick a topic. Your first video is free.

Make your first video

Turning an idea into a video

  • One question, one answer. A video that tries to cover everything ends up saying nothing clearly.
  • Open with the question your customers would ask, in their words.
  • Keep each line to one idea, and say it out loud to check it sounds natural.
  • End with one next step: book, order, call or visit.

More ideas: shops, cafés and salons

Video ideas for every trade

Make one for your business

Tell us your website and pick a topic: we draft the script, you make it yours, and we animate it with your logo and colours. Your first video is free.

Make your first video