Reel and video ideas for independent shops
Show what’s new, the stories behind what you stock and how easy you are to buy from.
Each one works as a 30-second or one-minute video for Instagram, TikTok, Facebook or YouTube Shorts. Pick one, then make it in our builder: your first video is free.
New in this week
Three new arrivals, and what makes each one worth a look.
Open with: “New in this week: here are three of our favourites.”
Make this videoThe story behind a product
Who makes it, where, and why you stock it.
Open with: “This is the story behind one of our best sellers.”
Make this videoHow to choose the right one
A short buying guide for your best seller: size, style or type.
Open with: “Not sure which one to choose? Let us help.”
Make this videoGift ideas for an occasion
Three picks for different budgets.
Open with: “Stuck for a gift? Here are three ideas.”
Make this videoHow click and collect works
Order, collect, and what to bring.
Open with: “Order online, pick up in store: here’s how.”
Make this videoOur returns, in plain words
How returns and exchanges work, simply.
Open with: “Changed your mind? Here’s how returns work.”
Make this videoLooking after what you buy
Care tips that help it last.
Open with: “Want it to last? Here’s how to look after it.”
Make this videoMeet the team
Who’s behind the counter, and what they love in the shop.
Open with: “Meet the people behind the counter.”
Make this videoEvents and workshops
What’s on, and how to book a place.
Open with: “Something’s happening in the shop this month.”
Make this videoWhat staying independent means
Why you do it, and what it means for your town.
Open with: “Why we stay independent, and what it means for our town.”
Make this video
Choose “Make this video” on any idea: it’s ready for you when you pick a topic. Your first video is free.
Turning an idea into a video
- One question, one answer. A video that tries to cover everything ends up saying nothing clearly.
- Open with the question your customers would ask, in their words.
- Keep each line to one idea, and say it out loud to check it sounds natural.
- End with one next step: book, order, call or visit.
More ideas: shops, cafés and salons
Make one for your business
Tell us your website and pick a topic: we draft the script, you make it yours, and we animate it with your logo and colours. Your first video is free.
Make your first video